DuckDuckGo it doesn’t quite roll off the tongue like Google it. Duck it? My mum might do that.
Google actually gave DuckDuckGo the domain duck.com in 2018. Assuming that there wasn’t a clause in that agreement and there aren’t other trademark issues, they should rebrand as Duck.
It would be easy for existing users to associate Duck with DuckDuckGo. The logo could remain the same. For new users Duck would be more trustworthy and easier to remember. Especially for those that don’t speak English. Another benefit would be more traffic from Google and other search engines for general “duck” related searches.
Duck enthusiasts need better privacy.